Finally, One Place for Every Dollar, Pound, and Naira You Earn. 💸
Finally, One Place for Every Dollar, Pound, and Naira You Earn. 💸
Finally, One Place for Every Dollar, Pound, and Naira You Earn. 💸
Background Understanding Of Freepay
Background Understanding Of Freepay
Freepay is a unified financial platform built for freelancers and global earners designed to make sense of chaotic income streams, multiple currencies, and scattered expenses.
It offers a seamless experience by bringing everything into one dashboard: income tracking, expense management, multi-currency payments, and financial analytics. No more jumping between PayPal, bank apps, and spreadsheets just to understand what you actually earned.
Freepay is a unified financial platform built for freelancers and global earners designed to make sense of chaotic income streams, multiple currencies, and scattered expenses.
It offers a seamless experience by bringing everything into one dashboard: income tracking, expense management, multi-currency payments, and financial analytics. No more jumping between PayPal, bank apps, and spreadsheets just to understand what you actually earned.
The Challenge
The Challenge
Freelancers and global earners face several hurdles that traditional finance ignores:
• Fragmented Financial Tools: Most freelancers juggle multiple apps one for receiving payments, another for tracking expenses, another for savings. Nothing talks to each other. Nothing shows the full picture.
• Multi-Currency Chaos: Getting paid in dollars, spending in naira, saving in pounds. Exchange rates fluctuate. Conversion fees add up. And no single dashboard tracks what's coming in versus what's going out.
• Irregular Income Visibility: Some months are great. Some months are quiet. Without clear analytics, it's nearly impossible to plan, project, or prepare for tax season.
• No Cohesive Financial Overview: How much did you really earn last quarter? What are you spending on tools vs. rent? Most freelancers guess because their tools force them to.
• Oversimplified or Overly Complex Tools: Most financial apps are built for salaried employees or big businesses. Freelancers get stuck with tools that don't fit their reality.
Freelancers and global earners face several hurdles that traditional finance ignores:
• Fragmented Financial Tools: Most freelancers juggle multiple apps one for receiving payments, another for tracking expenses, another for savings. Nothing talks to each other. Nothing shows the full picture.
• Multi-Currency Chaos: Getting paid in dollars, spending in naira, saving in pounds. Exchange rates fluctuate. Conversion fees add up. And no single dashboard tracks what's coming in versus what's going out.
• Irregular Income Visibility: Some months are great. Some months are quiet. Without clear analytics, it's nearly impossible to plan, project, or prepare for tax season.
• No Cohesive Financial Overview: How much did you really earn last quarter? What are you spending on tools vs. rent? Most freelancers guess because their tools force them to.
• Oversimplified or Overly Complex Tools: Most financial apps are built for salaried employees or big businesses. Freelancers get stuck with tools that don't fit their reality.
User Research and Insights
User Research and Insights
Through research with freelancers, key insights emerged:
Simplified Tracking: Users want one place to see all income, not multiple apps.
Multi-Currency Clarity: Freelancers need clear visibility across different currencies without mental math.
Expense Visibility: Understanding where money goes is just as important as tracking what comes in.
Tax-Ready Data: Users dread hunting for transactions when tax season arrives.
Through research with freelancers, key insights emerged:
Simplified Tracking: Users want one place to see all income, not multiple apps.
Multi-Currency Clarity: Freelancers need clear visibility across different currencies without mental math.
Expense Visibility: Understanding where money goes is just as important as tracking what comes in.
Tax-Ready Data: Users dread hunting for transactions when tax season arrives.
Major Pain Points
Major Pain Points
Fragmented Tools: Multiple apps for payments, expenses, and savings—nothing connects.
Currency Confusion: Getting paid in dollars, spending locally—tracking is messy.
Income Blindness: Irregular earnings make planning impossible without clear analytics.
Tax Season Stress: Digging through emails and bank statements for numbers that should be easy.
Fragmented Tools: Multiple apps for payments, expenses, and savings—nothing connects.
Currency Confusion: Getting paid in dollars, spending locally—tracking is messy.
Income Blindness: Irregular earnings make planning impossible without clear analytics.
Tax Season Stress: Digging through emails and bank statements for numbers that should be easy.
The Design Solution Approach
The Design Solution Approach
Freepay addresses these challenges with:
Unified Dashboard: Income, expenses, and balances all in one place. No more jumping between apps.
Multi-Currency Support: Receive in dollars, track in naira, see everything clearly. Exchange rates transparent.
Auto Income Tracking: Payments logged automatically. Categorize by client or currency.
Expense Management: Connect accounts or add manually. See where money actually goes.
Financial Analytics: Trends, projections, tax-ready summaries. No more tax season panic.
Security You Can Trust: 2FA, encrypted transactions. Safe without the complexity.
Freepay addresses these challenges with:
Unified Dashboard: Income, expenses, and balances all in one place. No more jumping between apps.
Multi-Currency Support: Receive in dollars, track in naira, see everything clearly. Exchange rates transparent.
Auto Income Tracking: Payments logged automatically. Categorize by client or currency.
Expense Management: Connect accounts or add manually. See where money actually goes.
Financial Analytics: Trends, projections, tax-ready summaries. No more tax season panic.
Security You Can Trust: 2FA, encrypted transactions. Safe without the complexity.
Key Results & Impact
Key Results & Impact
Simplified Finances: Freelancers finally see their full financial picture in one place—no more app-juggling.
Multi-Currency Clarity: Users track dollars, pounds, and naira without mental math or spreadsheets.
Tax-Ready Data: Freelancers walk into tax season with actual numbers, not a scavenger hunt.
Positive Feedback: Users keep saying: "I wish I had this years ago."
Simplified Finances: Freelancers finally see their full financial picture in one place—no more app-juggling.
Multi-Currency Clarity: Users track dollars, pounds, and naira without mental math or spreadsheets.
Tax-Ready Data: Freelancers walk into tax season with actual numbers, not a scavenger hunt.
Positive Feedback: Users keep saying: "I wish I had this years ago."
Conclusion
Conclusion
Freepay is redefining how freelancers manage money by removing the chaos traditional finance ignores.
With unified tracking, multi-currency support, and analytics built for irregular income, Freepay isn't just another fintech app—it's the financial home global earners always needed.
Freepay is redefining how freelancers manage money by removing the chaos traditional finance ignores.
With unified tracking, multi-currency support, and analytics built for irregular income, Freepay isn't just another fintech app—it's the financial home global earners always needed.
Role
Role
Role
Researcher
UI/ UX Designer
Design System
Prototyping
Problem Solving
Researcher
UI/ UX Designer
Design System
Prototyping
Problem Solving
Researcher
UIUX Designer
Design System
Prototyping
Problem Solving
Website Designer
Platform
Platform
Platform
Website
Website
Website
